Home Entertainment Eminem’s daughter Hailie Jade Mathers, 27, launches new clothing line

Eminem’s daughter Hailie Jade Mathers, 27, launches new clothing line

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Eminem’s daughter Hailie Jade Mathers was excited to launch her clothing line on Monday.

The 27-year-old influencer took to her Instagram to chat about the business venture and click the website live.

To deliver the news, the Just a Little Shady podcast creator filmed a get-ready-with-me video doing her makeup and talked about the new clothing and merch line associated with the hit podcast.

She opened the video wearing her own line – which features T-shirts, sweatpants and baseball hats – saying, ‘Get ready with me to launch my very first merch line!’

Hailie went on to explain that she has been working on the collection ‘for like almost a year at this point’ because she didn’t want to cut corners.

Here it is! Eminem's daughter Hailie Jade Mathers was excited to launch her clothing line on Monday

Here it is! Eminem’s daughter Hailie Jade Mathers was excited to launch her clothing line on Monday

Yay! The 27-year-old influencer took to her Instagram to chat about the business venture and click the website live

Yay! The 27-year-old influencer took to her Instagram to chat about the business venture and click the website live

She added that she wanted to make sure that what she put out was not only ‘super comfortable’ but could also be worn as a ‘regular’ clothing line, not overly branded merchandise.

The star said the final products not only meet her expectations but are ‘so comfortable that I could literally wear them every single day.’ 

Hailie attended online classes at the Parsons School of Design during her time as a psychology student at Michigan State University ahead of doing the collection.

To end the video, Jade videotaped herself pushing the website live, clicking the button, and saying, ‘It’s Official!’ 

Fans were excited to get their hands on the outfits as one wrote under her post: ‘I’ve been waiting for this since you launched the podcast!!’. 

Another said: ‘I ordered one of everything and two of each sweatshirt. Went a little overboard but no regrets! These designs are so cute!!!!’ 

A third said: ‘Oh I’m runnnnning to the website!’ 

It comes after Hailie gave fans a glimpse into her lavish engagement party on Thursday. 

Exciting: To deliver the news, the Just a Little Shady podcast creator filmed a get-ready-with-me video doing her makeup and talked about the new clothing and merch line associated with the hit podcast

Exciting: To deliver the news, the Just a Little Shady podcast creator filmed a get-ready-with-me video doing her makeup and talked about the new clothing and merch line associated with the hit podcast

Nice: She opened the video wearing her own line - which features T-shirts, sweatpants and baseball hats - saying, 'Get ready with me to launch my very first merch line!'

Nice: She opened the video wearing her own line – which features T-shirts, sweatpants and baseball hats – saying, ‘Get ready with me to launch my very first merch line!’

The star posted a romantic slideshow on Instagram that showed her celebrating with fiancé Evan McClintock. 

The pair’s rooftop soiree took place on April 29 in Detroit – two months after McClintock popped the question with a massive rock. 

Hailie’s collection of snaps included numerous photos of her and Evan looking very loved-up in the event’s swank penthouse. 

The pair wore two different sets of outfits for their special day, coordinating in black and white.

The couple announced their engagement in February when Hailie flashed her engagement ring on Instagram as she helped her future husband open a bottle of champagne.

‘Casual weekend recap… 2.4.23 i love you @evanmcclintock11,’ wrote the brunette in her caption.

The pair have been in a relationship since 2016. Evan is an executive at an investigation management company in Michigan.

Eminem, 48, briefly spoke about Hailie and Evan in an interview on Hotboxin’ with Mike Tyson in March 2020.

‘No babies,’ the rapper replied when the legendary fighter asked if Hailie had any children of her own. ‘Just a boyfriend. She’s doing good.

‘She’s made me proud for sure,’ he added, sharing that Hailie graduated from college with an impressive 3.9 GPA. Hailie studied psychology at Michigan State University. 

Hailie grew up in Detroit with her superstar dad – real name Marshall Bruce Mathers III – and mom Kim Scott.

She recently opened up about her childhood when she debuted her new podcast, Just A Little Shady, which is obviously a reference to her father Eminem’s evil and mischievous Slim Shady alter ego.

Plans: She added that she wanted to make sure that what she put out was not only 'super comfortable' but could also be worn as a 'regular' clothing line, not overly branded merchandise

Plans: She added that she wanted to make sure that what she put out was not only ‘super comfortable’ but could also be worn as a ‘regular’ clothing line, not overly branded merchandise

Reaction: Fans were excited to get their hands on the outfits as one wrote under her post: 'I've been waiting for this since you launched the podcast!!'

Reaction: Fans were excited to get their hands on the outfits as one wrote under her post: ‘I’ve been waiting for this since you launched the podcast!!’

On their way to the alter: It comes after Hailie gave fans a glimpse into her lavish engagement party on Thursday

On their way to the alter: It comes after Hailie gave fans a glimpse into her lavish engagement party on Thursday

For the first episode, titled It’s A Double Entendre, Hailie reminisced about her ‘surreal’ childhood alongside co-host and BFF Brittany Edni.

The Michigan native then proceeded to dish about some of her memories of growing up on a tour bus.

They both joked about how the lifestyle was ‘casual’ to them and a part of their ‘normal conversations.’

Fondly recalling her childhood, Hailie said: ‘It’s so fun to look back … thinking back as an adult, I’m like, “Wow, that’s so, so surreal” and those memories of me thinking those were normal things, now I look back like, “Holy crap, that was cool.”‘ 

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