Angelina Jolie made a big announcement on Wednesday.
The Oscar-winning actress shared she is launching Atelier Jolie which will be a space for creative types in the design field.
The ex-wife of Brad Pitt shared a look at her new logo over a copper background.
‘I’m starting something new today—a collective where everyone can create,’ wrote the 47-year-old mother of six.
‘Atelier Jolie is a place for creative people to collaborate with a skilled and diverse family of expert tailors, pattern makers and artisans from around the world,’ added the Eternals actress.
New from AJ: Angelina Jolie made a big announcement on Wednesday. The Oscar-winning actress shared she is launching Atelier Jolie which will be a space for creative types in the design field
Brilliant! The ex-wife of Brad Pitt shared a look at her new logo over a copper background; seen in 2021 in Rome
And the former UN ambassador continued: ‘It stems from my appreciation and deep respect for the many tailors and makers I’ve worked with over the years, a desire to make use of the high-quality vintage material and deadstock fabric already available, and also to be part of a movement to cultivate more self-expression.’
Deadstock fabric refers to rolls of fabric that are left unsold by a fabric mill or leftover from a brand’s production run.
Jolie ended with: ‘I’m looking forward to growing this with you. More soon. Learn more at atelierjolie.com.’
Her pal Priyanka Chopra added a red heart and fire emoji.
On her website Jolie shared a signed note.
‘Fashion is an art I’ve had the opportunity to play with over the years. I’ve designed clothes and learned about shapes with many of the best tailors,’ wrote the Tomb Raider star.
Designers often sketch or approve designs, but it is the tailors who make the difference, she noted.
And that is who she ‘truly loves creating with,’ said the daughter of Jon Voight.
Diversifying: On her website Jolie shared a signed note. ‘Fashion is an art I’ve had the opportunity to play with over the years. I’ve designed clothes and learned about shapes with many of the best tailors,’ wrote the Tomb Raider star; seen in 2019 in London
Angelina added that these makers rarely receive the credit and respect they deserve.
‘I am building a place for creative people to collaborate with a skilled and diverse family of expert tailors, pattern makers and artisans from around the world. A place to have fun. To create your own designs with freedom. To discover yourself,’ she enthused.
She added her company will use only leftover, quality vintage material and deadstock.
‘You will be able to repair or upcycle pieces from your closet you wish to revive, perfecting fit, breathing new life into what could have been thrown away, and creating quality heirloom garments with personal meaning.’
The red carpet darling then said: ‘We hope to create a community of creativity and inspiration, regardless of socio-economic background.
‘We will spotlight the people who play a part in each creation. We will bring together a diverse team, including apprenticeships for refugees and other talented, underappreciated groups, with positions of dignity based on skill.
She then admitted that she is ‘more of an artist than a businesswoman’ before ending with: ‘I hope to see you there, and to be one of the many creating with you within our new creative collective.’
In late March, the Beverly Hills native filed for a global trademark under the name Atelier Jolie.
A source told The Sun at the time that plans for the new company would include ‘everything from custom-made jewelry to couture clothing and tailoring.’
The insider added, ‘She is a huge advocate for sustainable fashion and this is something the brand will have a major focus on.
‘The plan is still very much in its infancy but the wheels are in motion,’ the source noted.
Jolie also apparently wasn’t limited her new line to just clothing and jewelry, as it was said to include bedding and other household supplies.
Jolie previously dipped her toes into the jewelry world with the launch of her Style of Jolie jewelry line more than a decade ago.
She has designed jewelry before: The star, seen in 2009, created bling in 2013; seen in 2009
It appears that last major release from the line was back in 2018.
Although there is no indication yet of what kinds of fashion Atelier Jolie will focus on, though it’s likely in good hands, as the Oscar winner has been a fashion icon going back to her buzzy red carpet appearances in the 1990s.
Back in February of 2021, Jolie spoke about her fashion inspirations with British Vogue, and she revealed that she goes out of her way to repurpose older looks and to focus on timeless designs.
‘I invest in quality pieces, and then just wear them to death,’ she said of her eye-catching wardrobe.
She noted that she would find a pair of ‘boots, a favorite coat, a favorite purse’ and stick with those items for a considerable time.
Jolie said that reusing well-made items and purchasing from vintage shops would be ‘part of the way forward’ to a more sustainable future.