Hailey Bieber celebrated the launch of her beauty brand Rhode in Canada on Thursday.
The 26-year-old wife of Justin Bieber, who recently thanked Selena Gomez ‘for speaking out’ following their alleged feud, held a dinner launch party to announce that her skincare line is officially available in Canada.
The entrepreneur was flashing the flesh in a skimpy baby blue ensemble consisting of a short asymmetrical skirt, a tiny bandeau top, and a long matching pea coat.
Hailey’s outfit accentuated her long, lean legs and taut abs as she threw a few sultry gases at the camera.
Her gorgeous brunette hair was styled straight with a side part and fell below her chin.
In Canada eh? Hailey Bieber celebrated the launch of her beauty brand Rhode in Canada with a few sultry snaps on her Instagram account Thursday
Looking good: The beauty rocked a short blue asymmetrical skirt, a tiny bandeau top, and a long matching pea coat
Bieber opted for a glamorous makeup palette with smokey eyes, blush, and glossy lips, and accessorized with gold hoop earrings.
She captioned the post, ‘@rhode Canada launch dinner such an amazing evening with amazing people. Love you Toronto.’
Khloe Kardashian commented, ‘Wow!!! Just wow!’ before adding, ‘Dying!!!!!’
Bieber launched her Rhode skincare line (named after her middle name) in June 2022, when it already had a waitlist of over 100,000 people.
The business has been booming ever since, with CEO Melanie Bender, who joined the company in October 2022, telling Vogue Business last week about the brand’s astronomical sales.
‘We crossed the eight-figure [sales] threshold in just 11 days of selling. It’s surpassed anything I’ve ever seen,’ Bender said.
She added that Bieber is also heavily involved in all aspects of the business, stating, ‘As founder and creative director, she plays a major role in product development and overall creative direction of the brand.’
‘We are speaking to her more than once a day to build our formulas and priorities around what she identifies as a need in the market,’ she added.
Flaunt it: Bieber opted for a glamorous makeup palette with smokey eyes, blush, and glossy lips, and accessorized with gold hoop earrings
Expanding north: The Rhode entrepreneur captioned the post, ‘@rhode Canada launch dinner such an amazing evening with amazing people. Love you Toronto’
Getting ready video: Hailey also shared a short video fixing her hair and outfit
Dinner party: The 26-year-old wife of Justin Bieber held a dinner launch party to announce that her skincare line is officially available in Canada
Her seat: The Rhode launch dinner was sponsored by her close friend, Kendall Jenner’s 818 Tequila brand
Not even a year in, Bieber is already planning a global expansion that will be spread to other countries throughout the rest of this year.
The line’s launch in Canada will be followed by a United Kingdom expansion later this summer.
Bieber’s big business news comes on the heels of her recently mending fences with Gomez last week, after their rumored feud burned up social media.
For years, the internet has pit the former Disney star and the model – who is married to Selena’s ex-boyfriend, Justin – against one other.
But in October 2022, they proved there was no bad blood between them when they posed for some photos together at an event – and they were even seen hugging it out.
However, in February 2023, rumours that they were fighting started to spread once again after Hailey shared a TikTok video in which some believed she was making fun of Selena.
Taking to Instagram, Gomez asked her 400 million followers to end the hate, writing: ‘Hailey Bieber reached out to me and let me know that she has been receiving death threats and such hateful negativity.
‘This isn’t what I stand for. No one should have to experience hate or bullying. I’ve always advocated for kindness and really want this all to stop,’ she concluded.
Growing fast: Not even a year in, Bieber is already planning a global expansion throughout the rest of this year. The line’s launch in Canada will be followed by the United Kingdom this summer
Classy: It comes after Hailey publicly thanked her husband’s ex-girlfriend, Selena Gomez, 30, for ‘speaking out’ and urging people to stop trolling her (Selena pictured in January)
Kindness is everything: Selena broke her silence on Friday about their rumoured spat, shutting down any hateful behaviour from trolls or fans
The latest: Hailey took to her Instagram stories on Friday afternoon, just hours after Selena asked people to stop bullying the Rhode founder
Former flames: For years, the internet has pit the former Disney star and the model – who is now married to Justin – against one other (Selena and Justin pictured in 2011)
Bieber thanked Gomez for speaking out on her behalf in an Instagram Story post that told her 49.5 million followers, ‘We all need to be more thoughtful about what we post and what we say, including myself.
‘In the end I believe love will always be bigger than hate and negativity and there is always an opportunity to meet each other with more empathy or compassion.’
Hailey and Selena have now followed each other on Instagram to put any hard feelings behind them.
Selena, who is the most followed woman on Instagram with 403 million Instagram followers, only follows 251 people – with Hailey as one of them. She does not follow ex, Justin.
A timeline of Selena and Hailey’s most recent drama
October 17, 2022: The ladies pose together at an event, seemingly proving theirs no bad blood between them
February 9, 2023: Hailey shared a TikTok video in which some believed she was making fun of Selena.
Joined by close friends Kendall Jenner and Justine Skye, the ladies lip-synced along to the words: ‘I’m not saying she deserves it, but God’s timing is always right.’
The clip was shared right around the time that Selena was receiving a lot of negative attention over a set of unflattering paparazzi photos that were taken of her during a trip to Mexico. Both women denied the drama in TikTok comments.
February 22, 2023: Fans became convinced that Kylie Jenner was mocking Selena.
The actress had shared a post to TikTok admitting that she had ‘accidentally laminated’ her brows too much.
Taking to Instagram, Kylie posted a snap in a very similar pose and the accompanying caption: ‘This was an accident?’
The reality star appeared to add even more fuel to the fire by sharing a screenshot from a recent FaceTime call with Hailey right after – during which they both zoomed in on their eyebrows.
However, Kylie denied that she was bashing Selena in a comment, stating, ‘This is reaching. No shade towards Selena ever and I didn’t see her eyebrow posts. You guys are making something out of nothing. This is silly.’
February 23, 2023: Selena stirred up the pot once again when she started to comment on some TikTok videos about Hailey, as well as some about her ex Justin.
On a TikTok containing old footage of Hailey seemingly sticking her tongue out in disgust when a Taylor Swift song played, Selena wrote, ‘So sorry, my best friend is and continues to be one of the best in the game.’
She also commented ‘I love you’ on a video a fan posted, in which she voiced her support for the singer amid all the bullying she had received from ‘mean girls and nepo babies.’
She then announced she was deleted TikTok but reactivated it a few hours later.
March 24, 2023: Selena spoke out about her so-called ‘feud’ with Hailey on her Instagram Stories, revealing that the model ‘reached out to her’ after getting ‘death threats’ and her fans to stop with the ‘hate and bullying.’
‘Hailey Bieber reached out to me and let me know that she has been receiving death threats and such hateful negativity,’ she wrote.
‘This isn’t what I stand for. No one should have to experience hate or bullying. I’ve always advocated for kindness and really want this all to stop.’