How Australian brides including Bec Judd were desperate to wear J’Aton in the 2010s

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It’s one of Australia’s leading fashion brands and is often spotted on red carpets in Sydney and Melbourne.

And Melbourne fashion house J’Aton Couture has even spread its wings internationally with the likes of Beyonce and Kylie Jenner choosing its gowns.

But before it became a global favourite, J’Aton was loved by Australian brides, with those getting married in the 2010s obsessed with its designs.

Many famous faces – in particular WAGs – opted for the brand for their weddings throughout the noughties, with the dresses often coming complete with thousands of gems, tulle, and long trains.

Among the brides putting the brand on the global map was Bec Judd, who has made no secret of her love affair with couturiers Jacob Luppino and Anthony Pittorino, the brand’s designers.

Among the brides putting the brand on the global map was Bec Judd, who has made no secret of her love affair with Melbourne-based couturiers Jacob Luppino and Anthony Pittorino who own the brand

Among the brides putting the brand on the global map was Bec Judd, who has made no secret of her love affair with Melbourne-based couturiers Jacob Luppino and Anthony Pittorino who own the brand 

She married AFL great Chris Judd in a lavish ceremony on New Year's Eve in 2010 and stunned in J'Aton Couture wedding gown

She married AFL great Chris Judd in a lavish ceremony on New Year’s Eve in 2010 and stunned in J’Aton Couture wedding gown 

Bec married AFL great Chris Judd in a lavish ceremony on New Year’s Eve in 2010 and stunned in a J’Aton Couture wedding gown .

The star has even previously unveiled a very special present the fashion pair gifted her daughter Billie for her first birthday.

Having designed the WAG wedding gown back in 2010, the designers created a miniaturised exact replica of the garment with the leftover fabric, which was then put on a doll.

‘They used all the tulle that was in my skirt, they’ve boned the corset, they’ve used all of the lace,’ she said at the time.

Bec’s gown was clearly a hit with brides throughout the 2010s opting for a similar style, with her sister picking a dress from the brand a few years later.

Having designed the WAG wedding gown back in 2010 (pictured) the designers created a miniaturised exact replica of the garment with the leftover

 Having designed the WAG wedding gown back in 2010 (pictured) the designers created a miniaturised exact replica of the garment with the leftover

'Speechless': She shared a comparison snap to Instagram

‘Speechless’: She shared a comparison snap to Instagram

The star has even previously unveiled a very special present the fashion pair gifted her daughter Billie for her first birthday. Having designed the WAG wedding gown back in 2010, the designers created a miniaturised exact replica of the garment with the leftover fabric

The star has even previously unveiled a very special present the fashion pair gifted her daughter Billie for her first birthday. Having designed the WAG wedding gown back in 2010, the designers created a miniaturised exact replica of the garment with the leftover fabric 

Nadia Bartel is another celeb fan of the brand. She married AFL star Jimmy Bartel in a lavish ceremony in 2014, and later separated.

Despite looking picture perfect on her wedding day, she has since revealed there was one very weighty downside to her bridal gown.

In 2018, she shared a glamorous throwback from her wedding day with a close-up of her ‘bloody heavy’ pearl couture gown by J’Aton Couture.

Flaunting her lithe figure in the fitted gown, the brunette beauty gave fans a close-up shot of her perfectly coiffed hair, which framed her face in light curls.

‘Still pinch myself to have the talented duo that is @jaytoncouture design two wedding dresses for me four years ago,’ she captioned the photo.

‘I just wasn’t the type of bride to have a big princess style dress -as amazing as they are, that style just didn’t suit me as my style isn’t ‘pretty’ enough.

‘I love that J’Aton got me as soon as they met me and designed the dress of my dreams.’

However Nadia revealed there had been a downside to her designer dress, adding: ‘It was bloody heavy though.’

Nadia Bartel is another celeb fan of the brand. She married AFL star Jimmy Bartel in a lavish ceremony in 2014

Nadia Bartel is another celeb fan of the brand. She married AFL star Jimmy Bartel in a lavish ceremony in 2014 

Despite looking picture perfect on her wedding day, she has since revealed there was one very weighty downside to her bridal gown

Despite looking picture perfect on her wedding day, she has since revealed there was one very weighty downside to her bridal gown 

Jodi Gordon was another noughties WAG who opted for a gown from the Melbourne fashion house.

She married Braith Anasta in 2012, but caused controversy when her dress appeared for sale online after the couple’s split.

The Home And Away star’s dress cost a shocking $70,000 and featured intricate hand beading and vintage lace from France.

Last year, Jodi’s dress was listed on Still White, an online marketplace for preowned wedding dresses, for a massively discounted price of $20,000.

It is not known who listed the gown for sale which was quickly taken down.

Jodi was reportedly ‘horrified’ to learn of the listing.

Similarly, J’Aton’s designers were apparently ‘surprised’ by the hugely discounted listing when it was brought to their attention by the publication.

Jodi’s stylist Kelly Smythe meanwhile told the paper the listing was a hoax, claiming that she has possession of the gown after the actress gave it to her years ago.

‘I actually have the physical gown in our archives,’ she said, insisting that she’d recently ‘dusted it off’ and admired the garments’ beauty.

Jodi Gordon was another noughties WAG who opted for a gown from the Melbourne fashion house

Jodi Gordon was another noughties WAG who opted for a gown from the Melbourne fashion house 

She married Braith Anasta in 2012, but caused controversy when her dress appeared for sale online after the couple's split

She married Braith Anasta in 2012, but caused controversy when her dress appeared for sale online after the couple’s split 

Last year, Jodi's dress was listed on Still White, an online marketplace for preowned wedding dresses, for a massively discounted price of $20,000

The listing was reportedly taken down after the publication contacted Still White

Last year, Jodi’s dress was listed on Still White, an online marketplace for preowned wedding dresses, for a massively discounted price of $20,000

Other brides who opted for similar dresses during 2010s weddings included Jessie Habermann and Terry Biviano.

Jessie married then-Carlton football captain Marc Murphy in 2016 in a gorgeous gown from OGLIA-LORO which was clearly inspired by J’Aton.

The haute couture gown included 200m of tulle.

Meanwhile, Terry Biviano opted for a J’Aton gown when she tied the knot with Anthony Minichiello in 2015.

The glamorous shoewear designer wore for a classic gown with a long train.

Jessie Habermann married then- Carlton football captain Marc Murphy in 2016 in a gorgeous gown from OGLIA-LORO which was clearly inspired by J'Aton

Jessie Habermann married then- Carlton football captain Marc Murphy in 2016 in a gorgeous gown from OGLIA-LORO which was clearly inspired by J’Aton 

Haute couture! The blonde blogger paired her custom gown with a long white veil 

Haute couture! The blonde blogger paired her custom gown with a long white veil 

Terry Biviano opted for a J'Aton gown when she tied the knot with Anthony Minichiello in 2015

Terry Biviano opted for a J’Aton gown when she tied the knot with Anthony Minichiello in 2015 

The glamourous shoewear designer opted for a classic gown with a long train

The glamourous shoewear designer opted for a classic gown with a long train 

Among the brides putting the brand on the global map was Bec Judd, who has made no secret of her love affair with Melbourne-based couturiers Jacob Luppino and Anthony Pittorino who own the brand. Bec is pictured with her sister

Among the brides putting the brand on the global map was Bec Judd, who has made no secret of her love affair with Melbourne-based couturiers Jacob Luppino and Anthony Pittorino who own the brand. Bec is pictured with her sister

While the heavily beaded dress was clearly the It item for Australian brides in the 2010s, the trend also creeped into the 2020s.

In 2021, Erin Holland married her longtime beau Ben Cutting in a dreamy ceremony in Byron Bay .

The model wore three incredible J’Aton Couture dresses over the two days of celebrations.

After exchanging her vows in a white lace gown, Erin showed off her incredible figure in a beaded sheer dress for the reception.

The revealing gown featured beaded sheer tulle and a high slit. It also had a peep hole design along the front and a one shoulder detail.

Erin’s stylist Donny Galella told Vogue Australia that the reception dress was ‘more about being comfortable, modern, sexy and movable’.

‘In contrast to the first dress, which was all about elegance and classic beauty, the second dress was designed with a very modern aesthetic,’ Donny said.

In 2021, Erin Holland married her longtime beau Ben Cutting in a dreamy ceremony in Byron Bay

In 2021, Erin Holland married her longtime beau Ben Cutting in a dreamy ceremony in Byron Bay 

The model (centre) wore three incredible J'Aton Couture dresses over the two days of celebrations

The model (centre) wore three incredible J’Aton Couture dresses over the two days of celebrations 

Meanwhile, for the official wedding ceremony, the model looked every inch the blushing bride in a lace gown.

The stunning dress featured a fitted bodice with an intricate lace design, high neck, short sleeves and buttons down the front and back.

It then flowed into a full skirt, with lace detailing adorning the top of the skirt and a bow at the waistline at the back.

Erin wore a long tulle veil, which she removed at the end of the ceremony, to reveal her sleek bun hairstyle.

The dress was made using French lace from a 100-year-old tablecloth, and featured a detachable train, which measured in at over two-and-a-half metres

Gorgeous: For the ceremony, the model looked every inch the blushing bride in a lace gown, also by J'Aton

Gorgeous: For the ceremony, the model looked every inch the blushing bride in a lace gown, also by J’Aton

Perfect match: Erin's bridesmaids, including fitness guru Lauren Vickers, wore white gowns from Rebecca Vallance

Perfect match: Erin’s bridesmaids, including fitness guru Lauren Vickers, wore white gowns from Rebecca Vallance

Wedding bells: Erin married her longtime beau Ben Cutting in a dreamy ceremony in Byron Bay on Saturday

Wedding bells: Erin married her longtime beau Ben Cutting in a dreamy ceremony in Byron Bay on Saturday

Even more recently, Sophie Monk walked down the aisle with her fiancé Joshua Gross wearing a very special wedding gown .

The Love Island Australia host designed her own dress, and gave J’Aton Couture just two weeks to create it based off her own sketches.

‘I wanted something timeless where it doesn’t age badly,’ Sophie told Stellar Magazine.

‘I sketched it out a couple of weeks ago with my stylist. I wanted to just keep it simple, beautiful and timeless, but still ‘bride” she added.

What a frock! Sophie Monk walked down the aisle with her fiancé Joshua Gross last month wearing a J'Aton Couture gown which was custom designed for her in just two weeks, after she gave the designer a sketch of her dream dress. Pictured with Joshua on the cover of Stellar

What a frock! Sophie Monk walked down the aisle with her fiancé Joshua Gross last month wearing a J’Aton Couture gown which was custom designed for her in just two weeks, after she gave the designer a sketch of her dream dress. Pictured with Joshua on the cover of Stellar 

Hmm: Sophie gave a cryptic response when approached for comment by the publication, saying: 'Like all families there are disagreements'

‘I wanted something timeless where it doesn’t age badly,’ Sophie told Stellar Magazine on Saturday. Custom gowns from the Melbourne label, which is a hot favourite with celebrities, can cost as much as $40,000. Pictured in a different dress 

Prices average at $11,630 for frocks from the A-list brand, and reach as much as $41,370 for bespoke creations.

In 2016 a Melbourne woman’s custom J’Aton dress worth more than $40,000 and weighing 18 kilograms was stolen from her home .

Leanne Bartucca’s off-the-shoulder dress was made with 100-year-old vintage French lace paired with leather and tulle, and she wore it on her wedding day in March 2014 when she married her husband, Robert.

‘It’s such a sentimental thing. My family and the J’Aton boys have been checking the internet daily in the hopes that we will see it for sale,’ she said.

Mrs Bartucca's dress was made with 100-year-old vintage French lace paired with leather and tulle and weighed 18 kilograms

Mrs Bartucca’s dress was made with 100-year-old vintage French lace paired with leather and tulle and weighed 18 kilograms

Mrs Bartucca said she had dreams of using the fabric from it for her children's christening gowns and even framing a section of the fabric for her home

Mrs Bartucca said she had dreams of using the fabric from it for her children’s christening gowns and even framing a section of the fabric for her home

Leanne Bartucca wearing her 40,000 wedding dress designed by J'Aton Couture, which was stolen from her home

Leanne Bartucca wearing her 40,000 wedding dress designed by J’Aton Couture, which was stolen from her home



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