Identity of mystery Instagram meme queen Miss Double Bay revealed

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Identity of mystery Instagram meme queen Miss Double Bay is finally revealed after years of hiding as the budding social media star goes public at Australian Fashion Week

The mystery identity behind popular Australian meme account and micro-influencer Miss Double Bay has been revealed.

The woman who runs the account is Claudia Bursill, a marketing and social media manager from Sydney.

Her identity was uncovered earlier this week after she was spotted swanning around Australian Fashion Week at Carriageworks while a friend snapped photos of her on an iPhone.

The blonde was dressed in a pair of oversized trousers with a mismatched blazer.

She accessorised with a pair of heeled flip-flops, a brown handbag and dark sunglasses. 

Social media manager Claudia Bursill (pictured) has been revealed as the woman behind the popular Instagram meme account Miss Double Bay

Social media manager Claudia Bursill (pictured) has been revealed as the woman behind the popular Instagram meme account Miss Double Bay

Her identity was uncovered earlier this week after she was spotted swanning around Australian Fashion Week at Carriageworks while a friend snapped photos of her on an iPhone

Her identity was uncovered earlier this week after she was spotted swanning around Australian Fashion Week at Carriageworks while a friend snapped photos of her on an iPhone

Claudia runs the pop culture meme account Miss Double Bay, which has just over 50,000 followers on Instagram.

The account has spawned an official newsletter and a 700ml ’emotional support water bottle’, which Claudia sells online for $47.

The account was started in 2016 after Claudia posted a fake trolling comment on Woolworths’ official Facebook page complaining about rotten avocados she’d bought at a Sydney supermarket.

After posting the comment, she was called out by Woolworths for taking a photo of the avocados from a previous customer complaint that had been posted two years earlier.

Claudia runs the pop culture meme account Miss Double Bay, which has just over 50,000 followers on Instagram

Claudia runs the pop culture meme account Miss Double Bay, which has just over 50,000 followers on Instagram

The account has spawned an official newsletter and a 700ml 'emotional support water bottle', which Claudia sells online for $47. Pictured above

The account has spawned an official newsletter and a 700ml ’emotional support water bottle’, which Claudia sells online for $47. Pictured above

She then launched the Miss Double Bay account, where she posts screenshots of celebrities like Jennifer Coolidge and Paris Hilton.

‘Since then, I’ve built quite a reputation for myself with my no holds barred antics on Instagram,’ Claudia writes on her official website.

‘If you’re a female millennial from Sydney, chances are you’ve been tagged in one of my memes.’

Claudia is just one of many Aussie Instagram personalities hoping to make the jump from social media to the mainstream.

Comedian Christian Hull has his own popular podcast on the LiSTNR network, while drag queen Carla From Bankstown landed a spot on Channel Nine’s Celebrity Apprentice last year.

Claudia has already landed celebrity management and has partnered with brands including Amazon’s Prime Video and delivery service Milkrun for sponsored ads.

The blonde was dressed in a pair of oversized trousers with a mismatched blazer. She accessorised with a pair of heeled flip-flops, a brown handbag and dark sunglasses

The blonde was dressed in a pair of oversized trousers with a mismatched blazer. She accessorised with a pair of heeled flip-flops, a brown handbag and dark sunglasses



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