Kristin Cavallari stuns in white mermaid-style gown as she poses for stunning snaps to promote her brand Uncommon James
Kristin Cavallari channeled her inner mermaid in an upcoming ad campaign for her Uncommon James jewelry brand.
The Hills alum, 36, wore a low-cut, mermaid-style white gown with white fabric scales affixed all over the dress.
The Laguna Beach star – who also wore the same dress at her BFF’s wedding in Mexico in January – accessorized with chunky gold hoop earrings and layered necklaces.
The mom of Camden, 10, Jaxon, eight, and Saylor, seven, with ex-husband Jay Cutler, 40, wore her layered blonde hair parted on the side and wavy as she posed for the camera.
Last week, the reality television personality announced the relaunch of her beauty brand, Uncommon Beauty.
Mermaid: Kristin Cavallari channeled her inner mermaid in an upcoming ad campaign for her Uncommon James jewelry brand
Gorgeous: The Hills alum wore a low-cut, mermaid-style white gown with white fabric scales affixed all over the dress
In an interview with WWD, she revealed that while she is an advocate of good skin care, it didn’t occur to her to launch her beauty brand right off the bat.
‘It wasn’t on my radar, and my marketing guy two years ago brought beauty to my attention — he noticed that the number one question people would ask me about was my skin care routine,’ she said. ‘I knew there must be something there.’
The True Roots author launched Uncommon Beauty in 2021 with four products – a powder cleanser, a peptide serum with vitamin C, a moisturizer and an eye cream.
All four products have been reformulated for the brand’s relaunch.
‘We wanted to make sure our products were even better than they were,’ she explained. ‘Our five products are enhanced, meaning we’ve put even better ingredients in there.’
‘We also wanted to make everything vegan, which before, our lip balm had beeswax. We’ve removed that and we’ve removed the goat milk powder from our face wash. We’re checking all the boxes for people, because we realize how important that is.’
‘Beauty has the legs to beat the jewelry one day, so in five years, it could be our number-one business,’ she said.
Uncommon Beauty: Last week, the reality television personality announced the relaunch of her beauty brand, Uncommon Beauty
Relaunch: The True Roots author launched Uncommon Beauty in 2021 with four products – a powder cleanser, a peptide serum with vitamin C, a moisturizer and an eye cream
And Cavallari is more than just the face of the brand, she was also hands on during its development.
‘I sent off all the products I was using at the time to a lab, to start questioning things and see what was going in them,’ the True Comfort author said.
‘I found that the high-end, relatively clean products were loaded with chemicals and things that do the opposite of what I wanted them to be doing,’ she continued.
‘I realized there was a need for a clean skin care line that was also effective,’ she concluded.