Sunrise co-hosts Natalie Barr and David ‘Kochie’ Koch were left shocked on Tuesday when Matt Doran presented them with the project he’s been working on lately – a fake version of Kochie. 

Matt, 40, worked behind the scenes with the tech team to create a fake video of Kochie using artificial intelligence.

Kochie thought it was ‘extraordinary’, but there were two dead giveaways to prove the video was fake. 

At first, the fake clip Matt played of Kochie saw him talk in an American accent. 

The second saw him sound like the real Kochie, 67, but the technology mixed up Kochie’s favourite AFL team. 

Natalie Barr and David ‘Kochie’ Koch were left shocked live on Sunrise on Tuesday when Matt Doran presented them with the project he’s been working on lately, a deepfake version of Kochie

When asked what team would win the AFL premiership this year, the fake said the Melbourne Demons would win, but as most of his fans know Kochie is the chairman of the Port Adelaide Football Club.

‘There’s not doubt in my mind, that wait for it, the mighty Melbourne Demons [the Melbourne Football Club] will be unbeatable!’ the AI said.

‘You can tell that was fake after the last weekend,’ the real Kochie replied. 

At first, the deepfake clip Matt played of Kochie saw him talk in an American accent. The second saw him sound like Kochie, 67, but the technology mixed up Kochie’s favourite AFL team. Pictured is the deepfake

The fake Kochie was also asked the secret to looking so youthful and the AI replied: ‘Let’s keep this between you and me, but I have actually been cryogenically frozen since the late 1990s.’

After watching the clips, Kochie said it was ‘extraordinary’.

‘Your mouth moves as if you really are saying the words,’ Kochie said.

‘You do need a lot of content to actually replicate the voice,’ Matt explained.

‘It took a couple of hours of audio for us to get there – but that technology is improving rapidly,’ he added.

After watching the clips, Kochie said it was ‘extraordinary’. ‘Your mouth moves as if you really are saying the words,’ Kochie said

A ‘deepfake’ is a form of artificial intelligence which uses ‘deep learning’ to manipulate audio, images and video, creating hyper-realistic media content.

The term ‘deepfake’ was coined in 2017 when a Reddit user posted manipulated porn videos to the forum. The videos swapped the faces of celebrities like Gal Gadot, Taylor Swift and Scarlett Johansson, on to porn stars.

If you’ve seen Tom Cruise playing guitar on TikTok, Barack Obama calling Donald Trump a ‘total and complete dipshit’, or Mark Zuckerberg bragging about having control of ‘billion’s of people’s stolen data’, you have probably seen a deepfake before. 

A notorious example of a deepfake or ‘cheapfake’ was a crude impersonation of Volodymyr Zelensky appearing to surrender to Russia in a video widely circulated on Russian social media last year.