Needless to say, an online presence for a business can have a profound impact on its success. Most prospective customers make a decision to buy after visiting numerous websites and learning more about the company and its brand and products. With an effective website, you can increase your business’ credibility and attract more traffic. Nevertheless, your website requires an address or domain to help visitors find your business. A good domain name Australia can help your business reach both local and international customers. How do you get the most appropriate domain?

Before you learn how to get a perfect domain name, it is essential to know why a business should have a domain name. 

• A domain helps visitors to find you online.
• It helps you go professional and gives a competitive edge to your business.
• It differentiates your business and products and establishes your brand values.
• A domain affects SEO.

When it comes to finding the best Australian domain name for your website, there are a few important things you need to think about.

1. A domain should be short and simple to help anyone remember and access it easily

Most Australian business websites that are notable have a unique domain name, which is short and easy to memorize. You would have come across some of the well-known Australian companies such as Telstra, CSL, Coles, Commonwealth Bank, etc. They are quickly identified by visitors and attract a lot of traffic, for they have domain names that are short and simple to help anyone remember them easily. For instance, their domain names like ‘telstra.com.au’, ‘csl.com’, ‘coles.com.au’ and ‘commbank.com.au’ carry one thing in common. They are simple, easy to pronounce and type and quick to recall.

If your domain is short, as well as indelible, it can help the visitors remember and type without making any mistakes on the URL space bar. Since the success of your business majorly depends on the number of visitors to your website, the right domain name can help you bring more traffic and convert them into leads. 

2. You have to find a right domain extension

With enough options for a domain extension, you can now look for an appropriate one. If your business wants to target visitors not only in Australia but also in other countries across the world, it is better to use the most common top-level domains (TLDs) such as ‘.com’, ‘.net’, and ‘.org’. 

On the other hand, if you want to attract local customers in Australia, you can choose from a range of country-code top-level domains (ccTLDs) like ‘.com. au, .org.au, .net.au, and .asn.au’. Nonetheless, some of them have special requirements, for instance, ‘.asn.au’ is used for non-commercial associations in Australia like trade unions, incorporated associations, etc., and ‘.org.au’ is intended for charitable organizations.

3. It is better if you stay away from numbers and hyphens

Any business would vouch for a unique domain name to attract visitors. To make it distinctive, avoid using hyphens or numbers, for they will be difficult to decipher and remember. It is advisable to have your domain name straight and simple.  

4. Choose a brandable domain name, if possible

It is essential to be creative when choosing a domain name. Most startups in Australia try to use brandable domains to help promote their brand. Being a long-time investment, a brandable domain makes your business look professional and trustworthy, user-friendly and unique. 

To conclude, a domain name Australia should be short and simple to remember, as well as brandable to attract organic traffic to your website.