Winnie Harlow dons a denim co-ord as she promotes the launch of her Cay Skin range in Toronto, Canada
Winnie Harlow was fashion-forward in a faded denim co-ord as she launched her brand Cay Skin in Toronto, Canada on Friday.
The 28-year-old model-turned-entrepreneur — who attended Drake’s Super Bowl party earlier this year — wore a low-cut top with thin halter straps and bronze-colored studs.
It coordinated with her bell-bottom jeans, which drew attention to her long legs.
The businesswoman, who hails from Mississauga, Canada was dressed to the nines as she celebrated the launch of her brand at Sephora.
Winnie, born Chantelle Whitney Brown-Young, was decked out in flashy jewelry including a chain necklace and drop earrings.
Looking good: Winnie Harlow was fashion-forward in a faded denim co-ord as she launched her brand Cay Skin in Toronto, Canada on Friday
Harlow touted her vegan, silicone-free, and cruelty-free products on social media as well as at the in-person event.
A caption for a joint post shared by Sephora and Cay Skin read: ‘Get ready to glow✨ @CaySkin is coming soon to Sephora [Canada] and look who stopped by to celebrate.’
The piece of content showed Winnie in a behind-the-scenes reel as she walked through an aisle of stored merchandise.
Draped in a fur coat, the beauty said, ‘Hey, guys. It’s Winnie Harlow. We are here in Toronto at Sephora.
‘I am so excited to announce the launch of Cay Skin coming soon to Canada. Let’s go celebrate!’
The clip featured swarms of consumers gathered in the brick and mortar store to see the runway star.
She looked typically beautiful in a full face of flowy makeup compete with golden eyeshadow and wispy lashes.
Winnie’s dark hair was styled in a part-less look with face-framing baby hair as the locks tumbled down her back in loose, fluffy curls.
The look: The model-turned-entrepreneur wore a low-cut top with thin halter straps and bronze-colored studs
Accessories: Winnie, born Chantelle Whitney Brown-Young, was decked out in flashy jewelry including a chain necklace and drop earrings
Cay Skin’s Instagram bio describes the line as ‘Daily suncare that puts your skin first.’
Winnie made the shift from modeling into the beauty space when she launched Cay Skin last year.
The suncare brand’s standout product – Isle Glow Face Lotion – offers 45 SPF and is environmentally friendly, according to the official Cay Skin site.
Speaking with Byrdie last spring, the star revealed that the inspiration for creating Cay Skin stemmed from a ‘traumatic’ shoot in the Bahamas in 2018.
‘I was shooting in the Bahamas sun for two days, and no one [on set] wanted me to reapply sunscreen because the ones we had left a blue or purple cast,’ she explained.
Without any protection from the harsh sun, Winnie’s skin suffered sun damage that required her to seek medical attention.
‘When I finished the two-day project, I got back to my hotel and my skin was so red and tight. Doctors had to come to the hotel room and give me injections for pain and inflammation. It was a traumatic experience.’
Though the incident was excruciating, it inspired Winnie to create sunscreen that suits all skin tones in the hopes that what happened to her wouldn’t happen to someone else.
‘It’s so important to protect your skin, and there should be products that work for everyone,’ she told the outlet. ‘That’s really how the idea for Cay Skin came to life.’
Retro: Winnie’s ensemble included bell-bottom jeans, which drew attention to her long legs
Instagram Story: Winnie took to social media to repost a photo of herself shared by Cay Skin